If you are somewhat new to the SEO world and you have been given the task of finding an SEO services company to hire to help your business might leave you with some investigative work to do. There are many, many SEO companies out there claiming they are the best and if you are trying to isolate the right SEO services company to partner with there are some things you should know before you make your final decision.
Don’t Base Your Entire Decision On Price
This theory can go in both directions. With many things in life if it sounds too good to be true it probably is. Do you really think you are going to effectively market your business and beat out your competition on $49.95 per/month? Chances are no. This doesn’t mean that you have to go and spend $2,000 per/month either. Be realistic on what it takes to market a business online. There are distribution costs associated with some efforts, time to write articles and press releases along with the time and energy to constantly put together an ongoing SEO strategy that is going to help you grow
your business online the right way.
Research The SEO Services Company
Do a little bit of research on the companies you are thinking about working with. Find out everything about them. Search their company names online and see what you come up with. Take a look and see if other companies have done any write ups on them or what type of information is lurking in the search results for their company name. If there is nothing in the search results scratch them off your list.
Don’t Make Your Decision on Whether the SEO Website Ranks
If you search for “SEO” and you don’t see them on page 1 don’t rule them out as a company just yet. There are only ten parking spaces on the first page of Google and they can’t fit thousands of companies into this space. You have some SEO companies that have had their websites for ten plus years so it will be difficult to move them out of the way in the search results. Plus keep in mind that in our industry “most” SEO companies know exactly what they are doing so we have to compete against an industry that practices what they preach.
How Many Employees Does the SEO Services Company Have?
Think about it for a minute, if they have 40 or 50 employees chances are they have many business processes in place along with policies and protocols that are iron clad. Chances are you will hear “Sorry that is just policy” at some point during your SEO campaign. If you go with a firm that has 10 or 15 people you might have a bit more flexibility with pricing and special requests that the large firms won’t even budge on. I’m not saying every large company that offers SEO is bad to work with but you have to watch out for everything out there.
Not Every Hosting Company and Web Designer Knows SEO
Just because your hosting company or web designer claims they know how to do SEO, that doesn’t mean that they actually do. A hosting company’s primary focus was to host websites and along the way they realized that if they open an SEO division they can become slightly more profitable. Same goes with web designers and developers. Just because the recession came along and they slapped up an SEO page on their website does not mean they are trained to execute it properly.
Make Sure the SEO Services Company Speaks English
Would you really want someone who barley speaks English working on the marketing for your company? Since search engine optimization is an effort that really encompasses the art of language you need someone that completely 100% understand the language and also things like industry slang that could be a very important keyword in your vertical or niche. Someone doing search engine optimization on the other side of the world that barley speaks English is not going to get that part of the task right and you will not be running at full steam when the job is done – that is not an opinion that is reality.
Take the time to really analyze the SEO company you are going to work with before you do so you can avoid any shotty work or getting burned along the way.
