Search Engine Optimization

***This is a paid product review of the SEO PowerSuite Software.

The Link-Assistant.Com SEO PowerSuite toolkit is an all-in-one SEO solution to automate, speed up and smarten-up the most time-consuming SEO tasks. It consists of 4 individual SEO tools. Each tool produces several SEO reports that give data graphical representation and provide step-by-step optimization instructions.

Recently, each SEO tool has received brand-new SEO reports that were made cleaner, more eye-pleasing and more social-media focused than the older versions.

1. Rank Tracker

Rank Tracker is a powerful keyword research tool and an effective rank checker. While rank is by no means the end-all-be-all measurement of SEO success, it can still be a valuable benchmark to determine ROI. Keyword research is arguably the cornerstone of any SEO campaign, as the keywords you do and do not select will directly affect who can find your site in the search engines.

What’s really nice about Rank Tracker is that it has 20 methods of keyword research consolidate into one including: Google AdWords Keyword Tool, WordTracker, SEMRush, Google Suggest, misspellings and more. That way you know you’re getting the most accurate data to base your keyword selection off of.

After you select the most appropriate keywords for your web site on a page-by-page basis, it’s important to keep an eye on how well those keywords are performing. Using Google Analytics, Rank Tracker makes tracking a website’s actual traffic for select keywords very convenient. Having that information on hand makes it much easier to make snap decisions when it comes to your SEO. Plus, you get the security of knowing your decisions are being made based on real data and not speculation.

Features of Rank Tracker include:
•Each keyword’s KEI (keyword efficiency index) is calculated based on the amount of competition and monthly search volume.
•Shows the amount of Web traffic each keyword brings so you can clearly identify top performing keywords.
•Tracks rankings in 750 local and global search engines.

Rank Tracker also tracks the rankings of up to 10 competing sites, making it easier to keep a close eye on your top competitors and how well their own SEO is doing.

Rank Tracker Reports:
•Keyword Rankings Report (grouped by keyword)
•Keyword Rankings Report (grouped by search engine)
•Keyword Rankings and Visibility Report
•Competition Rankings Report
•Website Visitors (Traffic) Report
•Keyword Research Report

My Assessment of the Rank Tracker
One feature of Rank Tracker I find incredibly useful is the “Suggest Keywords” feature. Keyword research isn’t finite and site owners shouldn’t be afraid to incorporate new keywords into their SEO. There might be great opportunities for growth with keywords you haven’t considered before, but many site owners are hesitant to do the research again because it can be incredibly time consuming. “Suggest Keywords” can help you find other valuable keywords and keyword phrases that might actually be outperforming your current keywords without you having to spend the time digging. This can help you stay ahead of search trends so you can get an early jump on up-and-coming keywords.

2. WebSite Auditor

WebSite Auditor is an on page SEO Tool, as well as a site structure analyst and content optimization tool. WebSite Auditor is useful for site owners that are just beginning their on page SEO because it provides you with personal SEO reports and easy-to-follow step-by-step instructions on optimizing your website.

Features of the Website Auditor tool include:
•X-rays your site and exposes its architecture to help you improve site navigation and overall user-experience.
•Identifies broken links, HTML code errors, server response code errors and more.
•Shows duplicate page titles, Meta descriptions, anchor texts, etc. on your site, making it easier to identify and alter them before your site is penalized for duplicate content.
•Creates an XML sitemap for your site and pings major search engines to make sure your site is indexed properly.

WebSite Auditor Reports:
•Page Optimization Audit Report
•Page Structure Audit Report
•Search Engine View Report
•Website Structure Audit Report

My Assessment of the Website Auditor
Website Auditor is really good at identifying the less obvious issues that could negatively impact your SEO. For instance, a site with a lot of broken links is going to have a poor user-experience, which will ultimately affect your SEO and how well your site ranks. WebSite Auditor manages some of the more technical, site design aspects of SEO for you so you don’t have to worry about internal issues negatively affecting your site. It will identify problems early on so you have the chance to go in and fix them before the search engines penalize your site.

3. SEO SpyGlass

SEO SpyGlass is a backlink tool unique in its ability to find over 100,000 backlinks per site in real time. SEO SpyGlass not only identifies the backlinks of your site, but also gives you an in-depth look at backlink profile of the competition! This allows you to discover new linking opportunities for your own site.

Features of SEO SpyGlass include:
•Analyses each backlink from a variety of perspectives.
•Tells you each linking site’s PR, Compete and Alexa rank, IP address, domain age, etc. (over 60 parameters).

SEO SpyGlass Reports:
•Website Backlink Report
•Website Backlink Analysis Report

My Assessment of the SEO SpyGlass
You never want to directly copy the competition’s SEO (after all, what works for one site may not work for another) but there is nothing wrong with using the competition as a benchmark. Being able to identify where they are getting quality links from can help augment your own link building strategy. For instance, one of the most time consuming forms of link building is blog commenting because you have to research each and every blog. Since SEO SpyGlass shows you which blogs your competitors are commenting on and getting links from, half of the work is done for you.

4. LinkAssistant

Off-site link building is often the most time consuming part of the SEO process. What makes link building so time consuming is that it never really ends. A great link building campaign will continually grow and evolve and build upon itself. Links are the bread and butter of SEO, so the more quality links a site has the better it will rank in the search engines over time.

LinkAssistant, the last of the 4 SEO PowerSuite tools, is an
efficient link building tool and link building campaign manager.

Features of LinkAssistant include:
•Uses 6 methods of link partner search (by keyword, competitor’s URL, etc.)
•Finds you thousands of high-PR link partners, relevant to your niche
•Allows you to email potential link partners in a hit
•Has a built-in email client
•Verifies links and checks whether nofollow attributes, frames, robots.txt are used by the linking site

LinkAssistant Reports:
•Link Building Report
•Link Partner Management Report

My Assessment of the LinkAssistant
I can see a lot of potential with LinkAssistant when trying to build relationships with other site for guest blogging or promotional partnerships and so forth. Having a tool find the contact information for related sites would definitely streamline the process and leave a site owner with more time to actually contact and build relationships and potential cross promotions with those sites.

As a strictly white hat SEO professional, I personally would not use LinkAssistant to build a link exchange program as that is entering grey hat territory. However, for site owners that are comfortable using grey hat SEO methods, then LinkAssistant is a good tool to keep your links and link partners under a watchful eye.

Each tool has a scheduler that allows you to generate reports on auto-pilot.

Click here to see samples of all the SEO reports!

Check out this video to learn more about the SEO PowerSuite

SEO PowerSuite is available in English, Spanish, German, French, Dutch, Russian and Slovak.

The tools run on Windows, Linux and Mac OS X.

My Final Assessment of the Link-Assistant.Com SEO PowerSuite

SEO PowerSuite is a great product that can stand up to most other SEO software tools on the market. It’s would be really useful for a DIY SEO site owner looking to streamline some of the more time consuming components of building, launching and managing an SEO campaign. Since The Link-Assistant.Com SEO PowerSuite can manage multiple URLs at once, it would be an incredibly useful tool for a site owner or SEO firm that needs to manage the SEO of multiple sites. It’s great to have all the information you could ever want to know about your site (and your top competitors) in one, easy-to-use management SEO tool.

***This is a paid product review of the SEO PowerSuite Software.

SEO is and will continue to be an integral piece of the Search Engine Marketing puzzle. As new components continue to be added to the search marketing mix, the importance of SEO continues to remain. Having the base of great SEO is a necessity that cannot be ignored. Link Assistant offers a variety of editions of their SEO PowerSuite Tools to suit any SEO needs out there. The Link Assistant SEO software stands up as one of the best and most useful in the industry, right up there with some of the best SEO software tools on the market.

Link Assistant SEO PowerSuite is made up of four essential SEO tools in one; they all work well separately, but together create an unstoppable tool for complete, easy, effective search engine optimization. The PowerSuite consists of Rank Tracker, SEO Spyglass, Website Auditor and LinkAssistant. All of which, I will review further.

RANK TRACKER
Now I know, times have changed and the emphasis on ranking of your site has sort of taken a backseat to the idea that focus should just be on visibility, but part of that is ranking, if you aren’t on the first page of Google or Yahoo, or even the second page, people don’t tend to gravitate to your site. Link Assistant’s Rank Tracker software, will monitor your rankings on Google/Yahoo/Bing and other search engines you might need daily and on an automatic basis. What’s better than that, it frees up your time to focus on other things during your work day.

Rank Tracker shows your site’s rank in over 700 search engines, and can also show you the best keywords to optimize your site for, again cutting down on keyword research!

SEO SPYGLASS
SEO SpyGlass softwareallows you to analyze a competitor in your niche that already ranks well in the search engines. SEO Spyglass gives you windows into the world of what makes your competitors more desirable in the eyes of the search engines.

SEO SpyGlass also collects information by analyzing keywords in the titles and anchor text of the linking pages, allowing you to really get down to the nitty gritty in choosing the most relevant back links to target.

SpyGlass collects information on incoming back links of your competitors in a quick easy organized fashion that you can actually use. It gives you a very detailed report with back link URLS that you can take and extract and use to your advantage, of course weeding out the bad links and keeping the good quality relevant ones to boost your ranking in the search engines over your competitors. Who doesn’t like the sound of that?

Although the SEO SpyGlass tool will give you a full insight to what types of links your competition has acquired so you can better understand why it is that they are ranking so well in the search engines. I don’t recommend using this tool to steal the approach of your competition because at the end of the day you should always have your own unique approach to market your business online but this type of information can be very important for you to add to your already growing internet marketing strategy.

LINK ASSISTANT
In search engine optimization, the importance of great, quality linking can make a huge difference, in recognition of that, the LinkAssistant link building software makes building quality links easier and faster by speeding up the tasks like link research, that when done manually take up much of our time. It really is a fully customizable interface that allows you to find quality link partners, their contact info and more in no time at all.

The above screenshot shows the easy way LinkAssistant allows you to search for partners in your niche, either by keyword, by competitors, by sites that already link to you, it’s a quick and easy search function.

The step by step wizard then takes you through the link partner selection process and contact method screen. It’s so quick and efficient; you’ll wonder why you tried to do it manually in the first place.

WEBSITE AUDITOR
Last, and certainly not least in my review of the Link Assistant SEO PowerSuite, is the Website Auditor software. In this industry we can make recommendations to clients, but if they aren’t implemented, they do no good! SEO PowerSuite Website Auditor software makes that implementation easy and efficient by giving you the information and steps to do so.

Some of the features that I particularly liked were that it analyzes for things such as broken links, duplicate content, 404 or other errors, titles and descriptions that are either too long or missing. These are some things that might not be so apparent and website auditor flags them.

So there you have it, Link Assistant offers SEO tools that give businesses and website owners an amazing amount of critical tools and information that they can use to get any aspect of SEO done completely and effectively.

So in a nutshell, I highly recommend the SEO PowerSuite Software SEO tools for anyone looking to help improve their SEO efforts.