Everyone who has been writing in a blog for some period of time probably has some blog posts from way back that are a bit outdate, sloppy or just plain boring. There is good news though because there are some things you can do to those pesky old blog posts to pump some vital life back into them so they can serve some sort of purpose on your blog.
Here are some helpful recommendations to consider about how to recycle your old blog posts:
Re-Optimize
Go back and locate some of those old blog posts that might have not been optimized like they should and tweak them out. Maybe you have an older blog and some important search engine optimization efforts were not in the limelight yet so now you can go back and apply some of those techniques to your current search engine marketing efforts. Adjust paragraphs, add images and tweak titles if the post is clearly not ranking anywhere and you will get some nice new energy out of them.
Social Media
Maybe you have a few really great older blog posts that receive some good search engine attention on their own. Take those older stronger blog posts and slowly re-funnel them through your social networks and try to get a little more out of them. Your social networks are probably much larger than they were when you wrote those posts and there is a good possibility your audience might respond very well to them now.
Add Content
Possibly they haven’t received the attention they deserve due to a lack of content. Try adding some new content to your older blog posts that have been hovering under the radar. Add a video or even extend that list if some of your older posts that might have been set up as lists identifying a specific area of your industry.
Older blog posts have a huge advantage in the search engines because they are sitting on nicely aged domains. Sometimes they just need a little bit of attention so they can start moving around a bit. Try lighting a fire under them in some sort of way and you will see the posts rejuvenate.
