Search Engine Optimization

***This is a paid product review of the SEO PowerSuite Software.

SEO is and will continue to be an integral piece of the Search Engine Marketing puzzle. As new components continue to be added to the search marketing mix, the importance of SEO continues to remain. Having the base of great SEO is a necessity that cannot be ignored. Link Assistant offers a variety of editions of their SEO PowerSuite Tools to suit any SEO needs out there. The Link Assistant SEO software stands up as one of the best and most useful in the industry, right up there with some of the best SEO software tools on the market.

Link Assistant SEO PowerSuite is made up of four essential SEO tools in one; they all work well separately, but together create an unstoppable tool for complete, easy, effective search engine optimization. The PowerSuite consists of Rank Tracker, SEO Spyglass, Website Auditor and LinkAssistant. All of which, I will review further.

RANK TRACKER
Now I know, times have changed and the emphasis on ranking of your site has sort of taken a backseat to the idea that focus should just be on visibility, but part of that is ranking, if you aren’t on the first page of Google or Yahoo, or even the second page, people don’t tend to gravitate to your site. Link Assistant’s Rank Tracker software, will monitor your rankings on Google/Yahoo/Bing and other search engines you might need daily and on an automatic basis. What’s better than that, it frees up your time to focus on other things during your work day.

Rank Tracker shows your site’s rank in over 700 search engines, and can also show you the best keywords to optimize your site for, again cutting down on keyword research!

SEO SPYGLASS
SEO SpyGlass softwareallows you to analyze a competitor in your niche that already ranks well in the search engines. SEO Spyglass gives you windows into the world of what makes your competitors more desirable in the eyes of the search engines.

SEO SpyGlass also collects information by analyzing keywords in the titles and anchor text of the linking pages, allowing you to really get down to the nitty gritty in choosing the most relevant back links to target.

SpyGlass collects information on incoming back links of your competitors in a quick easy organized fashion that you can actually use. It gives you a very detailed report with back link URLS that you can take and extract and use to your advantage, of course weeding out the bad links and keeping the good quality relevant ones to boost your ranking in the search engines over your competitors. Who doesn’t like the sound of that?

Although the SEO SpyGlass tool will give you a full insight to what types of links your competition has acquired so you can better understand why it is that they are ranking so well in the search engines. I don’t recommend using this tool to steal the approach of your competition because at the end of the day you should always have your own unique approach to market your business online but this type of information can be very important for you to add to your already growing internet marketing strategy.

LINK ASSISTANT
In search engine optimization, the importance of great, quality linking can make a huge difference, in recognition of that, the LinkAssistant link building software makes building quality links easier and faster by speeding up the tasks like link research, that when done manually take up much of our time. It really is a fully customizable interface that allows you to find quality link partners, their contact info and more in no time at all.

The above screenshot shows the easy way LinkAssistant allows you to search for partners in your niche, either by keyword, by competitors, by sites that already link to you, it’s a quick and easy search function.

The step by step wizard then takes you through the link partner selection process and contact method screen. It’s so quick and efficient; you’ll wonder why you tried to do it manually in the first place.

WEBSITE AUDITOR
Last, and certainly not least in my review of the Link Assistant SEO PowerSuite, is the Website Auditor software. In this industry we can make recommendations to clients, but if they aren’t implemented, they do no good! SEO PowerSuite Website Auditor software makes that implementation easy and efficient by giving you the information and steps to do so.

Some of the features that I particularly liked were that it analyzes for things such as broken links, duplicate content, 404 or other errors, titles and descriptions that are either too long or missing. These are some things that might not be so apparent and website auditor flags them.

So there you have it, Link Assistant offers SEO tools that give businesses and website owners an amazing amount of critical tools and information that they can use to get any aspect of SEO done completely and effectively.

So in a nutshell, I highly recommend the SEO PowerSuite Software SEO tools for anyone looking to help improve their SEO efforts.

Are you sitting on a pile of email addresses at your company or business that are being severely underutilized? Chances are you are not alone. Email marketing is one of the oldest digital forms of communication and promotion and it is still to this day one of the most powerful. Infusionsoft has created a very easy to use hassle free way to promote whatever you want through a variety of powerful email campaigns funneled down through a very powerful CRM dashboard.

Infusionsoft also acts as a very powerful CRM system that allows you to automatically keep track of all your email contacts in one location. You don’t have to fiddle with other websites and hope that all your efforts sync up correctly. Infusionsoft also has a very friendly and easy to use email builder system that utilizes a drag and drop type of technology that allows even a novice to produce a beautiful and professional looking html email. Keeping in touch with all your contacts on a regular basis is very important in order to grow your business.

Here is a video about the Infusionsoft CRM and Email Marketing software product:

Infusionsoft prides itself on 3 distinct business building features:

Email Marketing: Create professional and inspiring email marketing designs to send out to all your professional contacts. No more fiddling around with difficult to use email builders that require too much education on how to use them properly. Infusionsoft’s drag and drop technology is some of the easiest to use in the industry.

Integrated CRM: Have a convenient and powerful dashboard to control and monitor all your prospects, leads and customers so you know exactly what you are working with and when you should be contacting them is crucial. Keeping track of your contacts and leads is extremely important for future growth so you don’t find yourself missing out on your are supposed to contact. As things get busier and busier you will need to have somewhere safe to keep track of everything.

Automation: Infusionsoft can follow up with your contacts for you so you don’t have to think about it too much. Let’s face it our days are getting busier and busier and automation is now a part of life. Some steps will just have to be automated so they do not slip through the cracks. Think of it like a virtual sales team that never stops working.

There is a great deal of distraction in almost every niche or business space so creating new touch points in your circle of contacts is needed so you can stay on their radar. In today’s marketplace a consistent schedule of contact attempts is very important and as your list grows you will need a tool that can help you not only manage that list but also maximize all of its opportunities and potentials.

Click here to download the free email marketing 2.0 report from Infusionsoft!

Writing press releases is a very important part of marketing a business online. At some point in time you are going to need to have to do it and distribute through a reliable resource that is really going to get your release out there in front of your audience. 24-7 is a press release distribution service that can help you get your name in front of potential clients, customers, magazine editors and important industry bloggers that are waiting to take your important industry news and really run with it.

Depending on what your budget is 24-7 has a press release distribution service out there for everyone. Whether you just want your press release to make it into the search space or if you really want it to travel the circuit of the entire 24-7 distribution network you have that choice to make.

Let’s take a look at the various distribution choices:

Online Visibility Service by 24-7 Press Release Distribution
This is probably the most cost effective choice if your business is on a budget. These press releases get distributed right into the top pages of Google and Yahoo and go right into distribution of all opt-in journalists waiting to use the information. The PR is also placed into the direct RSS feed and JavaScript feeds of 24-7 press release distribution. With the ability to add text links, formatting and branding components like logos this is a very wise choice for any business looking to distribute a press release on a budget.

SEO Professional Service by 24-7 Press Release Distribution
SEO Professional is similar to the online visibility choice but you are allowed to use video and also and the PR is distributed through the 24-7 premium news partners list which is made up of hundreds of news sources.

SEO and Media Exposure Service by 24-7 Press Release Distribution
The SEO & Media Exposure is probably the best bang for the buck. With each release being pushed through the search engines with greater force than the prior two choices it is also placed in front of over 6,500 newspapers and 3,500 magazines. You also receive a proof of distribution report so you clearly see where your efforts are going. This is a tremendous value for the price.

Mass Media Visibility Service by 24-7 Press Release Distribution
Mass Media Visibility is the cream of the crop choice if you have the budget for the distribution. This distribution choice reaches out to more than 5,000 websites and over 85,000 journalists not to mention priority placement on the 24-7 website. Amazing reach if the budget is there.

24-7 press release distribution has become an industry standard in the business world. With a reach so far and pricing that is very attractive it is no wonder why so many business have really turned away from the competition and jumped right into the arms of this press release distribution service. Write something juicy about your business today and send it through their distribution channels and watch your pr over time start to appear on the right websites generating powerful inbound links to your business.

RatePoint is in truth a one stop shop for businesses large and small to be able to grow their company through a variety of online marketing resources. RatePoint drastically improves your customer user experience by helping you increase your web marketing in areas like email, ratings & reviews, online surveys and social marketing. RatePoint can help any business listen to their customers and their audience a bit more in order to improve and streamline their business for the future while adding a significant grade of communication to the mix.

Let’s take a look at the different ways RatePoint can help your business:

Ratings and Reviews Feature from RatePoint:
RatePoint offers a variety of testimonial tools and services that can help a business take the voice of their customers and audience and really leverage them to grow their business. Customers really like to see other happy customers that have worked with your business prior. The RatePoint tool will actually allow you to collect testimonials and customer satisfaction data from all areas including the social networks and email.

Here is a video from a guy named Rob that works at RatePoint:

Email Marketing Features from RatePoint:
RatePoint also offers an industry leading email marketing service to help you keep up with your audience. Their technology offers maximum performance as far as email deliverables go with an outstanding 98-99% inbox rate. That means that a majority of all the emails that go out almost always avoid the spam filter leaving a very high success rate to get in front of your audience. If you are a business who does not interact through email newsletters and marketing on a regular basis with your past customers and email list you could be missing out on a great deal of new potential business.

Online Survey Features from RatePoint:
Online surveys are a great way to start an interaction with your audience that might have never performed any actions with you. RatePoint offers a survey product that allows you to learn as much as you can about your contacts and your audience. In order for a business grow into the future you need to collect raw data at some point on your audience. The only way you can make necessary tweaks and changes to your business is by studying your audience and listening to what they have to say about you, your industry and your company. RatePoint will help you learn everything you need to know by creating custom surveys for you in order to grow well into the future.

Social Media Marketing Features from RatePoint:
RatePoint will build and connect your social accounts right to their tools so you can immediately connect with your audience in the social networks through regular interaction. Send out your newsletters and any other correspondence right through Rate Point’s dashboard in just minutes and hit your entire social network with one swipe.

RatePoint offers small and large businesses a one stop shop to get a variety of online marketing done with ease. RatePoint will coach all businesses through each step to ensure that all communication is being conducted with maximum efficiency. RatePoint realizes that not every business knows how to break into the online space and start communicating with their audience. Let RatePoint take the guessing game out of web marketing for you.

RatePoint is in truth a one stop shop for businesses large and small to be able to grow their company through a variety of online marketing resources. RatePoint drastically improves your customer user experience by helping you increase your web marketing in areas like email, ratings & reviews, online surveys and social marketing. RatePoint can help any business listen to their customers and their audience a bit more in order to improve and streamline their business for the future while adding a significant grade of communication to the mix.

Let’s take a look at the different ways RatePoint can help your business:

Ratings and Reviews Feature from RatePoint:
RatePoint offers a variety of testimonial tools and services that can help a business take the voice of their customers and audience and really leverage them to grow their business. Customers really like to see other happy customers that have worked with your business prior. The RatePoint tool will actually allow you to collect testimonials and customer satisfaction data from all areas including the social networks and email.

Here is a video from a guy named Rob that works at RatePoint:

Email Marketing Features from RatePoint:
RatePoint also offers an industry leading email marketing service to help you keep up with your audience. Their technology offers maximum performance as far as email deliverables go with an outstanding 98-99% inbox rate. That means that a majority of all the emails that go out almost always avoid the spam filter leaving a very high success rate to get in front of your audience. If you are a business who does not interact through email newsletters and marketing on a regular basis with your past customers and email list you could be missing out on a great deal of new potential business.

Online Survey Features from RatePoint:
Online surveys are a great way to start an interaction with your audience that might have never performed any actions with you. RatePoint offers a survey product that allows you to learn as much as you can about your contacts and your audience. In order for a business grow into the future you need to collect raw data at some point on your audience. The only way you can make necessary tweaks and changes to your business is by studying your audience and listening to what they have to say about you, your industry and your company. RatePoint will help you learn everything you need to know by creating custom surveys for you in order to grow well into the future.

Social Media Marketing Features from RatePoint:
RatePoint will build and connect your social accounts right to their tools so you can immediately connect with your audience in the social networks through regular interaction. Send out your newsletters and any other correspondence right through Rate Point’s dashboard in just minutes and hit your entire social network with one swipe.

RatePoint offers small and large businesses a one stop shop to get a variety of online marketing done with ease. RatePoint will coach all businesses through each step to ensure that all communication is being conducted with maximum efficiency. RatePoint realizes that not every business knows how to break into the online space and start communicating with their audience. Let RatePoint take the guessing game out of web marketing for you.