Personal branding expert Dan Schawbel interviewed the CEO of 1-800-Bakery, Stephen Pizarra a few years ago to understand how exactly they have achieved their success on and offline.
Stephen explains that they have really focused on branding their business through the web to pull in an audience. Even though the online landscape is changing and the video is from 2007, the overall themes are still very relevant and this is a very useful video.
Check out the Dan Schawbel’s personal branding related video below:
They realized that a quality branding approach online is going to lead to a much happier and successful business than if you just try to manipulate your way through search results.
Search rankings are important but at the end of the day your brand is what will carry you into the future as a successful business. Dan Schawbel is an expert in personal branding and truly understands the importance of business branding along with personal branding if you are trying to sell yourself to an audience.
The power of personal branding tells a story about your business which ultimately pulls in a strong audience which is why 1-800-Bakery has done so well.
