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April 2nd, 2012 Nick Stamoulis Posted in Marketing Videos, online PR, online pr distribution, online press releases No Comments »
While online PR is an excellent source of inbound links, it is also a great way to connect your brand with relevant journalists online. Paid PR distribution sites will let users target specific regions and industries for distribution to ensure that the release is getting sent out to the right audience.
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November 22nd, 2011 Nick Stamoulis Posted in Link Building, Marketing Videos, online PR No Comments »
A good rule of thumb to follow is one link for every 100 words. This lets you get both full http links (like your full web address) into the press release, as well as a few anchor text links that target your top keywords. If you try to stuff too many links into your online press release, it might get flagged as spam by the online PR distribution site and they won’t publish it.
June 7th, 2011 Nick Stamoulis Posted in Marketing Videos, online PR, online press releases, online publicity No Comments »
Online PR is no substitute for offline PR, but it is an important part of online marketing and SEO. Your company has plenty of newsworthy topics that can make great press releases. Online press releases are also a great place for targeting various keywords as anchor text and creating inbound links to different pages of your site. The most important thing to remember when it comes to online PR is that it has to be a newsworthy topic!
May 12th, 2011 Nick Stamoulis Posted in online PR, press releases, seo No Comments »
Writing and distributing online press releases should be included in your monthly link building activities for several reasons:
1. They are a great source of publicity for your company
2. They can rank in the search engines, increasing your brand visibility and recognition
3.They provide quality, one way links to your site
4. They can get picked up by various media outlets and be transitioned into offline press releases and news stories
The benefits of distributing a well-written and newsworthy press release are pretty straightforward. But it’s very easy to only look at them from an SEO perspective. This is a very dangerous thing to do! Yes, online press releases can have an effect on your SEO, but in the effort to make a press release SEO friendly, I’ve seen companies make mistakes that render the press releases useless from all perspectives, including SEO.
I’ve seen companies drop hyperlinks into their press releases like pennies into a fountain. It seems like every paragraph has two or three anchor text phrases in them. Even if the content is well written, over-hyperlinking comes across as spammy and distracts the reader. Some PR distribution sites won’t even bother to publish your releases if it has too many links in it. A good rule of thumb is 1 link for every 100 words. You want to make sure the full web address (ex http://www.brickmarketing.com) is in the press release at least once. It’s usually easiest to include the web address right after the company is introduced or in the boiler plate at the bottom of the release.
Your company won an award, launched a new product, hired a new VP of sales, etc. But you have to focus your press release around actual news. Shameless sales pitches do not make good press releases. It may get published by a distribution service, but no media outlet is going to bother to pick it up.
Paid PR distribution services (I typically use PRWeb, 24-7 Press Release and PRLeap) are much more reputable than most of the free distribution sites, and therefore more likely to attract the attention of reporters. These sites can also provide you with data about the distribution, including how many impressions the release got. Paid distribution sites can cost anywhere from $50 to several hundred dollars, depending on the level you select.
Online PR should be looked at as an extension of offline PR. They two need to work together to get the most visibility for your brand. Favoring one method over the other means you are ignoring a very large audience. Just like you can’t rely solely on your Internet marketing over traditional offline marketing methods, you can’t favor online PR over offline PR. Never put all your marketing eggs into one basket!