If someone were to search for your branded keywords, and 9 out of the top 10 sites are microsites, that dilutes your brand and gives a poor message. If those microsites are ranking better than your actual site, you’ve become your own competition. A microsite has to be built with a real marketing purpose and have a solid marketing strategy behind it. Keyword-rich microsites that are just designed to rank clutter up the search results and could soon face a search engine crackdown.
Watch the latest SEO video lesson from Nick Stamoulis here!
