Contrary to what many site owners believe, ranking well is not the end-all-be-all measurement of SEO success. While site owners should want to rank well, there are more important factors to take into consideration when measuring SEO ROI. Site traffic, bounce rate and conversion rate are just a few of these factors. Site owners that fail to take advantage of their site’s analytics are missing the big picture and could be missing out on key insights.
Watch the video lesson from Nick Stamoulis here!
