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April 2nd, 2012 Nick Stamoulis Posted in Marketing Videos, online PR, online pr distribution, online press releases No Comments »
While online PR is an excellent source of inbound links, it is also a great way to connect your brand with relevant journalists online. Paid PR distribution sites will let users target specific regions and industries for distribution to ensure that the release is getting sent out to the right audience.
Watch this week’s SEO video lesson here!
For more Internet marketing tips and lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson archive.
January 4th, 2012 Nick Stamoulis Posted in blog commenting, Link Building, Marketing Videos No Comments »
It’s incredibly important to organize your monthly blog commenting activities for multiple reasons. First and foremost, you don’t want to have multiple people from your company commenting on the same posts each month, especially if they have differing opinions! Secondly, you want to create a schedule of quality, related blogs that you know are frequently updated so you don’t have to waste time searching for a new blog to comment on.
Watch this week’s SEO video lesson here!
December 20th, 2011 Nick Stamoulis Posted in content, Marketing Videos No Comments »
Every site owner needs to determine if they are a good writer before starting their SEO. We all have our strengths and weaknesses, but content is too important to just do “ok.” Great content is what is going to shape the user-experience of your site and help convert visitors. It is also what the search engines are going to use to rank your site.
Watch this week’s onsite SEO video lesson here!
December 13th, 2011 Nick Stamoulis Posted in fresh content, Marketing Videos, onsite optimization, onsite seo No Comments »
For site owners looking to keep their website supplied with “fresh” content, it is better to routinely publish new blog posts than completely redo your onsite optimization every month. Site owners should really only redo their onsite SEO every 1-2 years, not make changes every few weeks. By the time the search engines get around to re-indexing your website, you may have changed a major onsite SEO component yet again. Use new blog posts to tell the search engine that you have new content that they need to crawl and index.
Watch this week’s content marketing video lesson here!
December 6th, 2011 Nick Stamoulis Posted in Marketing Videos, refresh content, rewrite content, update content No Comments »
A lot of site owners think that once their site is up and running they can set it and forget it; this is not the case! You want to refresh the content of your website every 1-2 years to keep it up-to-date and relevant. What new products or product upgrades have come out in the last year? What conferences are you going to be attending? How has your company changed? All of this needs to be reflected in your site’s content.
Watch this week’s onsite SEO video lesson here!