***This is a paid product review of the SEO PowerSuite Software.
The Link-Assistant.Com SEO PowerSuite toolkit is an all-in-one SEO solution to automate, speed up and smarten-up the most time-consuming SEO tasks. It consists of 4 individual SEO tools. Each tool produces several SEO reports that give data graphical representation and provide step-by-step optimization instructions.
Recently, each SEO tool has received brand-new SEO reports that were made cleaner, more eye-pleasing and more social-media focused than the older versions.
1. Rank Tracker
Rank Tracker is a powerful keyword research tool and an effective rank checker. While rank is by no means the end-all-be-all measurement of SEO success, it can still be a valuable benchmark to determine ROI. Keyword research is arguably the cornerstone of any SEO campaign, as the keywords you do and do not select will directly affect who can find your site in the search engines.
What’s really nice about Rank Tracker is that it has 20 methods of keyword research consolidate into one including: Google AdWords Keyword Tool, WordTracker, SEMRush, Google Suggest, misspellings and more. That way you know you’re getting the most accurate data to base your keyword selection off of.
After you select the most appropriate keywords for your web site on a page-by-page basis, it’s important to keep an eye on how well those keywords are performing. Using Google Analytics, Rank Tracker makes tracking a website’s actual traffic for select keywords very convenient. Having that information on hand makes it much easier to make snap decisions when it comes to your SEO. Plus, you get the security of knowing your decisions are being made based on real data and not speculation.
Features of Rank Tracker include:
•Each keyword’s KEI (keyword efficiency index) is calculated based on the amount of competition and monthly search volume.
•Shows the amount of Web traffic each keyword brings so you can clearly identify top performing keywords.
•Tracks rankings in 750 local and global search engines.
Rank Tracker also tracks the rankings of up to 10 competing sites, making it easier to keep a close eye on your top competitors and how well their own SEO is doing.
Rank Tracker Reports:
•Keyword Rankings Report (grouped by keyword)
•Keyword Rankings Report (grouped by search engine)
•Keyword Rankings and Visibility Report
•Competition Rankings Report
•Website Visitors (Traffic) Report
•Keyword Research Report
My Assessment of the Rank Tracker
One feature of Rank Tracker I find incredibly useful is the “Suggest Keywords” feature. Keyword research isn’t finite and site owners shouldn’t be afraid to incorporate new keywords into their SEO. There might be great opportunities for growth with keywords you haven’t considered before, but many site owners are hesitant to do the research again because it can be incredibly time consuming. “Suggest Keywords” can help you find other valuable keywords and keyword phrases that might actually be outperforming your current keywords without you having to spend the time digging. This can help you stay ahead of search trends so you can get an early jump on up-and-coming keywords.
2. WebSite Auditor
WebSite Auditor is an on page SEO Tool, as well as a site structure analyst and content optimization tool. WebSite Auditor is useful for site owners that are just beginning their on page SEO because it provides you with personal SEO reports and easy-to-follow step-by-step instructions on optimizing your website.
Features of the Website Auditor tool include:
•X-rays your site and exposes its architecture to help you improve site navigation and overall user-experience.
•Identifies broken links, HTML code errors, server response code errors and more.
•Shows duplicate page titles, Meta descriptions, anchor texts, etc. on your site, making it easier to identify and alter them before your site is penalized for duplicate content.
•Creates an XML sitemap for your site and pings major search engines to make sure your site is indexed properly.
WebSite Auditor Reports:
•Page Optimization Audit Report
•Page Structure Audit Report
•Search Engine View Report
•Website Structure Audit Report
My Assessment of the Website Auditor
Website Auditor is really good at identifying the less obvious issues that could negatively impact your SEO. For instance, a site with a lot of broken links is going to have a poor user-experience, which will ultimately affect your SEO and how well your site ranks. WebSite Auditor manages some of the more technical, site design aspects of SEO for you so you don’t have to worry about internal issues negatively affecting your site. It will identify problems early on so you have the chance to go in and fix them before the search engines penalize your site.
3. SEO SpyGlass
SEO SpyGlass is a backlink tool unique in its ability to find over 100,000 backlinks per site in real time. SEO SpyGlass not only identifies the backlinks of your site, but also gives you an in-depth look at backlink profile of the competition! This allows you to discover new linking opportunities for your own site.
Features of SEO SpyGlass include:
•Analyses each backlink from a variety of perspectives.
•Tells you each linking site’s PR, Compete and Alexa rank, IP address, domain age, etc. (over 60 parameters).
SEO SpyGlass Reports:
•Website Backlink Report
•Website Backlink Analysis Report
My Assessment of the SEO SpyGlass
You never want to directly copy the competition’s SEO (after all, what works for one site may not work for another) but there is nothing wrong with using the competition as a benchmark. Being able to identify where they are getting quality links from can help augment your own link building strategy. For instance, one of the most time consuming forms of link building is blog commenting because you have to research each and every blog. Since SEO SpyGlass shows you which blogs your competitors are commenting on and getting links from, half of the work is done for you.
4. LinkAssistant
Off-site link building is often the most time consuming part of the SEO process. What makes link building so time consuming is that it never really ends. A great link building campaign will continually grow and evolve and build upon itself. Links are the bread and butter of SEO, so the more quality links a site has the better it will rank in the search engines over time.
LinkAssistant, the last of the 4 SEO PowerSuite tools, is an
efficient link building tool and link building campaign manager.
Features of LinkAssistant include:
•Uses 6 methods of link partner search (by keyword, competitor’s URL, etc.)
•Finds you thousands of high-PR link partners, relevant to your niche
•Allows you to email potential link partners in a hit
•Has a built-in email client
•Verifies links and checks whether nofollow attributes, frames, robots.txt are used by the linking site
LinkAssistant Reports:
•Link Building Report
•Link Partner Management Report
My Assessment of the LinkAssistant
I can see a lot of potential with LinkAssistant when trying to build relationships with other site for guest blogging or promotional partnerships and so forth. Having a tool find the contact information for related sites would definitely streamline the process and leave a site owner with more time to actually contact and build relationships and potential cross promotions with those sites.
As a strictly white hat SEO professional, I personally would not use LinkAssistant to build a link exchange program as that is entering grey hat territory. However, for site owners that are comfortable using grey hat SEO methods, then LinkAssistant is a good tool to keep your links and link partners under a watchful eye.
Each tool has a scheduler that allows you to generate reports on auto-pilot.
Click here to see samples of all the SEO reports!
Check out this video to learn more about the SEO PowerSuite
SEO PowerSuite is available in English, Spanish, German, French, Dutch, Russian and Slovak.
The tools run on Windows, Linux and Mac OS X.
My Final Assessment of the Link-Assistant.Com SEO PowerSuite
SEO PowerSuite is a great product that can stand up to most other SEO software tools on the market. It’s would be really useful for a DIY SEO site owner looking to streamline some of the more time consuming components of building, launching and managing an SEO campaign. Since The Link-Assistant.Com SEO PowerSuite can manage multiple URLs at once, it would be an incredibly useful tool for a site owner or SEO firm that needs to manage the SEO of multiple sites. It’s great to have all the information you could ever want to know about your site (and your top competitors) in one, easy-to-use management SEO tool.
