I come across home pages of many websites that look like they are about to give a person a seizure. Blinking buttons, too many call to actions and a lack of focus can really hurt a business or a website in many different ways. A website home page should always funnel down quickly to the action needed.
1. Focus: Don’t feel like you have to shove everything you have onto the home page of your website. If you have a good brand and business people will make it around your website and find what else you have to offer. You don’t have to hit your audience with every single promotion your business offers right when they arrive at your website. Focus on the most important news or information they need to see and sprinkle the rest into your other pages.
2. Call To Actions: Call to actions are very important to have but you have to keep it minimal. Too many call to actions could really affect your business in a negative way. The last thing you want is your visitors feeling like they have too many things they need to do when they arrive at your website and they just end up leaving. If they leave for this reason chances are they will most likely not return back.
3. Synergy: Keep the synergy of your homepage the same from top to bottom. I often times see websites that have ads and content that just look very disjointed throughout the home page. Content should always be written in the same font and ads and images should always have the same consistency.
Your home page needs to be very clean at all times. Even if you are an ecommerce website you need to pay close attention to your home page. There is a thin line between just right and scaring people away. Often times when a web visitor gets scared away from a website they do not come back. Keep the home page focused and structured to exactly your business goals and your bounce rate will decrease over time.
