Facebook fan pages have become a very important branding tool when it comes to building up a nice fan base of cheerleaders. Facebook fan pages are a bit different in the sense that you almost have to let the fan be part of what you offer from being who you are. In order for that to happen you need to entice people to come over to your fan page and join your message.
Here are some ways to increase Facebook fans and promote your Facebook Fan Page:

Facebook Fan Page “Like” Box
Every Facebook fan page has the ability to be embedded directly into the structure of your website increasing the amount of people that might hit that “like” button. Once they hit the like button and they are signed into their Facebook account (which many are) they automatically become a fan of your page. Now every time you post something on your businesses wall your Facebook fans will see it.
Twitter Stream
If you have a Twitter account that is somewhat active feel free to drop in the link to your Facebook fan page once in a while in order to see some new fans come aboard. As long as you are not posting a link every 10 minutes your audience will respond over time with some new fan sign ups.
Social Bookmarking
You can even take your Facebook fan page and submit it into the social bookmarking websites once in a great while. I wouldn’t recommend doing this often because it could look spammy but if you do it once a very great while you could generate some nice fans coming over to see what you have to offer.
Email Newsletter
If you have a regularly scheduled newsletter submit a link to your Facebook fan page in your newsletter. If your newsletter recipient list has a good deal of emails you could really see this work to your benefit especially if you have a nice progression of new sign ups coming aboard to your newsletter list.
There are many ways you can build and promote your Facebook fan page online. Do not try using any quick scheme software programs to get the job done because I can guarantee you that you will eventually have your account shut off. Facebook does not take kindly to that approach. Do it with taste and marketing and your efforts will be rewarded tenfold.
