Step 1 in the Brick Marketing SEO process is to conduct on-site optimization. I believe this should be the first step in any SEO campaign because the best link building strategy in the world doesn’t mean anything if your site fails to match up with user expectations and convert. One of biggest components of on-site SEO is optimizing the content to include 2-5 relevant keywords per page. The key is to naturally incorporate those new keywords into the existing content.
Watch this week’s video lesson below
