Blog Writing Tips to Engage Your Readers

February 9th, 2011 Nick Stamoulis Posted in blog writing, blog writing tips, blog writing tips to engage, Content Development No Comments »

Making sticky blog posts that really gain some traction online is not always easy. You have to have some sort of plan and process in your head about topics that are really going to stick out in front of your audience. People want to read something that is going to make them think or smile and not possess an expressionless face after reading. How are you going to make your blog post create that reaction from your audience?

Here are some blog writing techniques that can engage your readers:

Write Something Fresh
Try writing something that hasn’t been written before in your industry. If you want to get people coming back to your blog, give them something new and fresh to read. Don’t copy the approach of another blog, but rather, create your own spin and process to writing your posts because your audience will recognize this.

Make Them Smile Or Even Laugh
Is there something in your industry that nobody has wanted to write about yet but you know that it would make your audience smile? Just write it because someone eventually will and you will probably wish that you did once you read it.

Think About Your Title
Give your title some real serious thought because it is what’s going to get your audience to click through and read. You should always have a portion of your title for attention and some portion for rankings. Getting your visitors attention from having the cute factor is important, but so is having that post rank for the long term so that it can really work for you in the way that it should.

Show Them A Video
People love to watch videos and if you give them the right video they will share your information throughout their networks for others to see. Text and reading is important, but once in a while a nice video will also help you.

Give Them Something To Share
I know that this is easier said than done, but give your audience a reason to share something. Make those share buttons as visible as possible while providing content that just makes them want to run and tell everyone about your blog.

Having a brainstorming session with your approach is a great idea before you start really writing on a daily basis. Think about what you are doing to satisfy some very important voids in your audience and your blog will become successful over time.

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Blog Writing Topics to Use

October 7th, 2010 Nick Stamoulis Posted in blog writing, blog writing topics, Content Development No Comments »

Do you struggle with trying to come up with topics to write about in your blog? Sometimes it can get very difficult to really come up with great new topics to write about in your industry. If you are in an industry where you have lots of writing competition it can get pretty difficult to come up with nice new juicy content that people will read and link to. However it is not impossible and you should still try and come up with new content as much as possible.



Here are some blog writing tips to grow your business blog:

How-To-Guides: Try writing a variety a different posts where you industry can learn and better their jobs or careers. Everyone loves free information.

Product Reviews: Grab a handful of products each month and write a review on them.

Office Fun: Write about different funny and wacky things that might be occurring in your office.

Industry Events: Pick some industry events that happen every year and either write about them or write a recap with photos if you happen to go that specific event.

Industry Rants:
Hey it’s your blog you can go on a rant about something in your industry if you want. If it is something that many others can relate to you might just find yourself generating really nice links.

Lists: Search engines seem to really like lists. Find a unique creative way to put together lists of information others can benefit from.

Interviews: Interview a leader in your industry. Maybe it is someone that makes their rounds through the conferences or it could be someone else who runs a similar company to yours.

Photos: Maybe you don’t feel like writing that day you can put together a post with just photos of your warehouse, office or equipment. Who knows take a picture of the UPS guy and put him on your blog to show your audience you like to have fun at the office.

Promotions: Write about some promotions that might be happening in your sales department.

Company News: Did the newspaper or a magazine just do a write up on your business? Put it in your blog.

Your blog is your voice so don’t be scared and put anything you want on there. It is entirely up to you what you write about. Hopefully my short list here will help give you some good ideas to use for your blog writing efforts.

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