Search Engine Optimization

Happy Holidays Everyone!

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Google’s Acquisition of Zetawire brings Electronic Wallets NearerThis post talks about Google’s acquisition of Zetawire, and the possibilities of electronic wallets,a really cool feature if you ask me!

Google Chrome Os Netbook Cr-48 First Look
I’m a huge gadget guy and have had such great luck with anything Google has put out, especially my Droid, take a look at the new Google Chrome OS Netbook, looks sweet.

The Decade In Search
This post highlights a decade in search through mostly pictures. Really does give you an idea of how search has evolved!

It Isn’t SEO It’s Performance Architecture
Great post about how SEO is an architecture, or as I like to think of it a puzzle made up of tiny pieces that working together, bring the picture together.

People Know
This post discusses a very important subject especially relevant in this economy, the idea of letting people go, and making changes in an organization, regardless of how you think it will be perceived.

Surprising Stats of the Day: Facebook vs Twitter
Interesting post in the never ending comparison between Facebook and Twitter. This post shows that the differences in stats between Facebook and Twitter are actually quite small. I do think that the demographic of users between Facebook and Twitter is its biggest difference.

What to look for in social media execution
This post talks about social media execution and what to look for when starting your endeavor into the SM world. Having a plan based on your goals is the best way to go. Following the plan strategically will pay off in the end.

Linking the Right Fan Pages on Your New Facebook Profile
This post focuses on the adjusting your Facebook profile to link to the proper Fan pages, not the auto created ones that the new Facebook interface has created.

These were the our favorite blog posts this week. Check back next week for more!

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Social Media Policies, Being Human
This post discusses social media policies and their effect on different aspects of a business model. Social media policies are very important to have for any corporation, so that one message, consistency is what is being spread in the online space.

Facebook’s New Profile Page: Good For People (And Yes, Advertisers Too)
This post talks about the forever changing interface that is Facebook!

Truth or dare? 6 internet marketing trends put to the test
This post talks about different marketing trends, focuses on things like anchor text, and the idea that it matters less and less. Anchor text does matter, and if used with a good mix of other marketing efforts is a positive.

9 Trust Symbols You Can Use to Increase Conversions and Customer Confidence
This post talks about how the addition of symbols to your site can help increase trust. It is true that if a visitor sees certain symbols on a site, it helps ensure them that you are a trusted site to deal with.

Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links!
This post talks about having a “perfect” link profile and whether that is viable or not. Some good discussion going on about building links naturally or not here.

Does Working For The Man Upstairs Give You The Right To Spam?
Kind of a funny post here, about spam email! We all know with the holidays comes all that holiday spam, and I am not talking about the pink stuff in a can. I am talking about those emails from sites you have visited this season.

Google’s Webmaster Tool Update For a Perfect Holiday
This post discusses Google’s new update, just in time for the Holidays offering users a deeper look into what makes their site tick.

Christmas Gifts for Obsessive Writers and Bloggers A fun post here that discusses Christmas Gifts for the writers and bloggers in us. Personally, never ending coffee to sit by my side as I write is my idea of the perfect gift!

These were the our favorite blog posts this week. Check back next week for more!

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Google Instant Previews Choke On Meta Description Tags
This post talks about Google’s instant preview feature, and how the use of the Meta Tag description in the SERP’s affects your call out text in the preview feature.

3 Thoughts on the Future of Online Marketing
This post talks about the ever evolving online marketing industry and 3 areas in particular that are seen as something to focus on for the coming year.

Use ‘Twinkie Diet’ Example to Make Your Marketing Messages Stick
This post addresses the importance of creating a marketing message that sticks using the example of the “Twinkie Diet”. In order to have a successful marketing message, it must be something that resonates with the masses.

Social Media vs. SEO: My Approach
This post discusses the Social Media vs SEO debate, and which should be your focus as a business owner. My vote is a balance of both works best!

5 Ways you Can Use Blog Comments to Obtain Organic Links
This post opens readers eyes up to how you can gain great organic links through quality blog commenting, and how proper blog commenting will get you there.

Reputation Lesson of the Week: Being Late Like Nate Is Bad For Your Reputation!
This is a clever post using the American Airlines commercial to address the importance of reputation, and how it is important to conduct yourself in manners that do not tarnish your reputation.

Five Reminders For Social Media Marketers
Great post that brings to light five points to keep in mind about Social Media as you embark on your marketing strategy.

Facebook for Business: Seize Your Opportunities
This post addresses the importance of creating a Facebook page for your business, and if you are not doing this you are not taking advantage of the power visibility on Facebook brings with it. Simply creating the pages is not enough, you must engage!

These were the our favorite blog posts this week. Check back next week for more!

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Search Engine Marketing Guide for Entrepreneurs
This is a great post that outlines some tips for entrepreneurs looking to get into SEM, it gives a good idea of the basics for those new to Search Engine Marketing.

Leadership by Amputation
This is a clever post about what makes a great leader. Takes a good spin on the Randy Moss football debacle, and calling the Vikings head office great leaders for looking out for the greater good, and ridding the team of what they felt was not a good fit regardless of the potential brought to the team.

Google Is Still a One Trick Search Marketing Pony
This post is simply one that you have to see to get the full effect. Pictures are worth a thousand words, in this case, this graph shows that Google is the search engine to be reckoned with, if any other search engines are trying to compete, it’s going to take some serious gusto to make an impact.

Restaurants, Listen Up! You Have Work to Do!
This post emphasizes the importance for restaurants these days to keep up with search engine marketing efforts, because in the competitive industry they are in, if an owner doesn’t put effort into differentiating themselves from the next guy, they’ll just fade away.

Why Google Place Pages Are Critical for Business Success
This is a great post that talks about the importance of Google Place pages, with mobile users relying on such things to influence their decisions on anything from dining to shopping, it’s important for a business to have a local presence in order to keep themselves in the eyes of possible consumers.

How Marketing is Like a Well Built Home
Another clever post, likening marketing to home building. Good marketing needs a plan and good structure just like a house, without the structure and plan you won’t have a good leg to stand on.

College Grad Uses Social Media to Market Himself
This post talks about a recent college grad and how he used social media to market himself and differentiate himself in a clever fashion to get employers to notice him. Standing out in the crowd is a positive thing, and social media marketing is an avenue to accomplish this.

These were the our favorite blog posts this week. Check back next week for more!

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Google Place Search – What is it & How Do I Survive?
This post talks about the newly launched Google Place search function and the features it now provides. The question here is, how now will this new change affect the visibility of businesses that aren’t in the top 7?

Is the mobile activity you are counting really mobile?
This post brings to light the fact that the metrics to measure mobile marketing aren’t keeping up with the ever evolving mobile market. Another factor to the skew in measurement of mobile, is that there lacks an understanding of exactly what is considered “mobile.”

Create Shorter URLs For Increased Usability and SEO
This is a great post that talks about the importance of having clean and short URL’s, it really does make a difference in the visibility of your site and the effectiveness of your SEO efforts to keep those URLs short and sweet!

The Latest Gossip on a Site About Gossip: TMZ
Ok so the subject of this post isn’t anything I usually comment on, however, it struck a chord with me. This post talks about TMZ.com, a celebrity gossip site, and the success it is having while competing against sites like people.com. Their success is a result of a strategy focused on differentiation, bringing something different to the public, that now many other gossip sites are trying to emulate!

The pre-holiday internet marketing checklist: 20 things you should be doing but probably aren’t
This post talks about 20 items as a business owner that you should be doing right now to effectively market yourself online for the upcoming holiday season. Things like vamping up your local search efforts, twitter and facebook promoting, and site housekeeping issues are all highlighted. Tis the season, so why not make sure your site is visible, and turn those potential online shoppers into definite ones!

How far should Google go with its ‘brand’ boost?
This post talks about the “brand” boost feature that Google had started experimenting with this year and how it highlights the well known brands, and leaves the smaller brands in the dust.

The Dawn of The Social Consumer
This is a great post about social media, brands and consumers and the connection of all three. The fact is that consumers are social, so brands need to realize that and appeal to consumers in the social space. It is mutually beneficial both for brand and consumer.

5 Reasons Why Viewers Might Abandon Your Video
So are you one of those who puts lots of time and effort into your video marketing only to find that it isn’t paying off? This post talks about reasons that viewers might be turned off by your videos. Length, quality, and lack of interest are all factors that can turn viewers away from your efforts.

These were the our favorite blog posts this week. Check back next week for more!